About

Hi! It’s nice to meet you

I’m known as a content marketing strategist but I mostly like getting people excited about change. Want transformational results? Expect some transformation. Luckily, persuasion is my superpower.

I help teams with broken processes get awesome at digital marketing. People say I’m fun to work with.

The best plans don’t just solve the problem at hand, they solve the unspoken problem, they account for the new problems that change will create, and they are thoughtful enough to be trustworthy to those you are asking to change. This involves TONS of listening, and changing the story they’re telling themselves.

Selected Clients:
Prudential | Cisco | Acxiom | Alcon | Purdue University | Citrix | Experian | US Bank | University of Texas – Texas Exes | Oregon State University | Every Texan (formerly Center for Public Policy Priorities) | Eskenazi Museum of Art

Speaking:
* Content Marketing World (2012, 2014, 2015, 2018)
* ContentTECH/Intelligent Content Conference (2015, 2019)
* Citrix Summit (2019 & 2020)
* MoDevUX (2014)
Plus dozens of private workshops

I’ve also served as a SXSW mentor (2014) and a judge for the Content Marketing Awards (2015, 2017, 2018, 2019).

I’m most proud of my volunteer work; Isit on the board of Women Communicators of Austin as immediate past president and I was honored to receive the 2014 WCA Mentor Award; I launched a series of hackathon-style events to bring free marketing help to non-profits that has been adopted by WCA as the CommSquad. I also host the 1000+ member #AustinContent Meetup and I served on a committee to help Austin Community College revamp degrees focused on UX and web design.

I’m an avid reader, fierce game night competitor, and former top (wo)man of the family waterski pyramids.

HIGHLIGHT OF QUALIFICATIONS
Content + Digital Strategy
Marketing Technology Implementation
Change Management
Team Building + Mentorship
Public Speaking + Training
Web Development + Optimization