Hi! It’s nice to meet you

“The best thing about you is the ability to bring people together and get them moving in the same direction.” (<< one of my favorite compliments ever). I’ve seen far too many great marketing strategies fail because no one focused on the operational readiness of the team to transform into something better.

I help teams with broken processes get awesome at digital marketing. People say I’m fun to work with.

I joke that I’m a “marketing therapist” whose real “magic” is inspiring teams with the courage to tackle blind spots and roadblocks in culture and communication.

I’m known for helping people think differently about marketing, not just in big strategic ways, but in the tactical people, processes, workflows and technology that allow change to actually happen.

Selected Clients:
AARP | Prudential | Cisco | Acxiom | Alcon | Purdue University | Citrix | Experian | US Bank | University of Texas – Texas Exes | Oregon State University | Every Texan (formerly Center for Public Policy Priorities) | Eskenazi Museum of Art

* Content Marketing World (2012, 2014, 2015, 2018. 2020, 2021)
* ContentTECH/Intelligent Content Conference (2015, 2019)
* Citrix Summit (2019 & 2020)
* MoDevUX (2014)
Plus dozens of private workshops

I’ve also served as a SXSW mentor (2014) and a judge for the Content Marketing Awards (2015 – present).

I’m most proud of my volunteer work; I just stepped off the board of Women Communicators of Austin (WCA) as president, and I was honored to receive the 2021 Outstanding member and 2014 WCA Mentor awards; I launched a series of hackathon-style events to bring free marketing help to non-profits that has been adopted by WCA as the CommSquad. I also host the 1000+ member #AustinContent Meetup and I served on a committee to help Austin Community College revamp degrees focused on UX and web design.

I’m an avid reader, fierce game night competitor, and former top (wo)man of the family waterski pyramids.

Content + Digital Strategy
Operational Readiness
Change Management
Team Building + Mentorship
Public Speaking + Training
Web Development + Optimization