Hi, I’m Jenny Magic

I’m a strategist, coach, mentor, speaker and author. I’ve spent the last 20 years helping hundreds of companies successfully implement their marketing & growth strategies. A key predictor of success is not just having a great plan, but planning for operational readiness and team alignment. Better Way to Say It has tons of experience helping organizations of all sizes find a better way to work.

Read the Forbes article here

How We Can Help

Marketing has evolved in the last decade, relying more than ever on cross-functional teams with deep expertise in a variety of technical and creative skills. Better Way to Say It can help with:

  • Marketing Strategy
  • Audience Research, Personas & Journey Maps
  • Change Management & Facilitation
  • Team Performance Benchmarking
  • Transformation Readiness Assessment

Rating: 5 out of 5.

“Uncovers the Better Idea”

The first time I saw Jenny in action, I knew I wanted to work with her. You should do the same. What I enjoy most about working with her is that she is a very creative strategist who doesn’t settle for the first or easy answer, but digs deeper to uncover the better idea. And, while she is very adept at big-picture strategic counsel, she’s not afraid to get her hands dirty at the operational and tactical layers,
as needed.

She’s the real deal.

Jay Baer
Founder, Convince & Convert

Rating: 5 out of 5.

“Like a Swiss Army Knife”

Jenny is like a Swiss Army Knife — the Wenger Giant version, with 141 different functions — of content strategy and digital marketing. She brings that rare combination of strategic intellect, tactical expertise, a drive to execute, an insatiable curiosity to learn whatever she needs to get something done, and an infectious, energetic, and optimistic personality. She helped hone our content focus, elevate our storytelling game, and so many other things. She remains a trusted counselor and friend and I hope to have the privilege and opportunity to do it all again someday.

Petri Darby
CMO, Raise Your Hand Texas

Rating: 5 out of 5.

“On My Go-To List”

Jenny is on my go-to list of communicators to recommend for her expert skills in both internal and external messaging on matters simple and complex.

She has a lightness of touch combined with empathy and strategic thinking that make her work invaluable for organizations large and small. Jenny is also easy to work with, sets realistic expectations and keeps to deadlines. I recommend her unhesitatingly.

Julie Tereshchuk
Editor in Chief, Texas Lifestyle Magazine

Selected Clients

Better Way to Say It

By the Numbers


Clients Served


years experience


LinkedIn recommendations


happy clients

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Better Way to Say It
Austin, Texas

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